Work Your Website: Free eBook & Printable Workbook + Checklist Download
Create Your First Professional + Profitable Website in 7 Simple Steps
I’m going to be honest.
When I first conceptualized Venture to Bloom, I had a million different big ideas. While they all funneled down into the same overarching mission, the direction was all over the place. I wanted to hit the ground running doing it all — web design, creative consulting, content marketing, SEO, eCommerce, photography — for anyone who could use help. I’d be a freelancer, I’d have an agency, I’d start an online school. Yes, all of that. There was so much going on in my head that I didn’t even know where to start.
When I decided to go all in and take my ‘side hustle’ seriously as a business, I knew I wanted to establish an LLC and create its website asap. I would start small and “figure it all out as I go!” The concept was there, but the strategy wasn’t.
When starting any new venture, you’re undoubtedly going to be figuring things out as you go. However, trying to jump into things with no set plan will stunt your growth immensely. Lacking strategy makes it more time consuming, more difficult, and flat out confusing to determine what small tasks you should be executing every week to reach your big goals.
I began to build, but I wasn’t getting anywhere fast, because I hadn’t decided EXACTLY who I was going to serve or EXACTLY how I was going to position myself/my brand.
So when I started creating my site, what should have easily taken me a couple of weeks took months. All of the loose ideas floating in my head, the disorderly notes I had jotted down any/everywhere (in Google docs, in my phone, in 3 different notebooks), presented themselves chaotically across my site.
Looking back, I realize I should have applied structure and planning to my creation process. It would have saved a lot of time debating with myself over what the heck to do.
Before you begin to build your website, you should fine tune your message, organize and fully write out your copy (written content), and determine what steps you want your audience to take on your site.
So once you’ve already got all that figured out and ready to share — (GREAT, go you!) — then you’re ready to start building your online home base.
But if you’ve never made a professional website before, how do you even know where to start!?
There are so many web platforms out there to choose from. It can seem intimidating to sort through the waves of technology and figure out what tools you should use for your site. Some people are scared off because they don’t know how to code, and they don’t have the time to learn an entirely new language.
That’s where Work Your Website comes in. The best part? There is no coding required to make a unique and popping website on your own!
This eBook series is written for small business owners, freelancers, artists & creatives, bloggers and professionals who want to build their own amazing websites and learn how to keep it updated, interesting, and profitable. Also for aspiring web designers — whether you want to create websites for yourself and others as a hobby or eventually as a side/full time business if you love it!
Part I takes you through all the fundamentals of creating an amazing website in simple step-by-step instructions, including:
- Defining exactly what your purpose is as a business/blog/freelancer, who your website should appeal to, and what your primary website goals are
- How to decide what’s going to be put on your site
- How to organize your navigation
- The basics of creating fresh blog content
- Why you should stick with WordPress, Shopify, or Squarespace
- How to choose the right web provider of the 3 to suit your needs
- How to set up an account and use your admin dashboard to add pages and website features
- How to integrate Google Analytics to monitor your website traffic
- Why an email newsletter is so important and how to set one up
Work Your Website – the Workbook & Checklist
I created a workbook to go along with the eBook — another completely free bonus — as a supplement that I believe will really help you plan and build your beautiful site.
It’s a 14-page workbook that you can print out (along with the eBook itself as well if you wish!), place in a binder, and fill in to get your notes and your strategy down before you dive into the creation process. I highly recommend getting a real pen or a real pencil and writing everything down. Word to Erykah Badu.
Map out your moves physically on paper in an organized formula.
There is power in getting your goals out of your head and into words that are visible and tangible. They become real things to conquer with structure and legitimacy.
Together, going through the ebook and workbook will help you set a fantastic foundation online for your business and/or blog, designed to be sustainable, profitable, and of course, to look great!
Subscribe to receive the free Work Your Website Guide (Part I) and Workbook, Website Checklist included.
Here are all the questions that workbook goes through. I filled them in with my answers to both give you an idea of what Venture to Bloom is all about, and to provide an example for when you go to write in answers for your own future website.
Clarify Your Unique Value Points
Who is my ideal customer? (If you’re not a business — who do you want your website to appeal to most?)
- Washington DC area business owners who need to improve their online strategy
- Creatives/Freelancers who want to build profitable websites
How do I benefit them?
- I deliver custom designed websites and content marketing strategies that are optimized to attract quality traffic
- I highlight all facets of a great website: functionality, aesthetic appeal, great text, speed, security, and SEO
- I provide helpful resources such as blog posts, eBooks, and workshops for those who are actively learning how to build their brand online
Why should they chose/trust me? What makes me stand out?
- I have years of experience with blogging and running a profitable website/online store
- I offer free consultations to determine if the client & I are a good match for each other, and to collaborate on how I can help them
- I’m learning full time from the pros on what it takes to sustain a successful website
- I’m very accessible. My email communications are prompt & professional.
- I insert my story and personality into my work and display a unique angle to website building. It creates a transparent, friendly, ‘be yourself’ environment
As a business/freelancer/blogger, how do I add value?
- I put in the prep time with each client before creating for them; including mapping out the direction from a professional standpoint, keyword research within their specific niche, and inspiration board curation
- I offer service bonuses with my web design packages including private email & newsletter set up
- I make sure clients understand what the most important site elements are, why, and how to update them on their own
What are my primary and secondary website goals?
- attract new DMV-based web design & tech support clients; provide any info they would need for determining whether to hire me
- get new blog subscribers who want to build/improve their website on their own
- grow my email list with freebies (brand palettes, workbooks) in exchange for email sign ups
- sell stock photography to bloggers
- inspire aspiring entrepreneurs to take action
A few website designs I admire are (and why):
- Entire flow of website. Unique, vibrant color scheme. Beautiful graphics. Popping and memorable.
- Minimal & direct. Succinct & clear copy. Pricing plans & packages on point. Instagram for business inspiration.
- Clean layout, precise visuals. Information flows perfectly.
- Minimal but unique with her personal branding touch. Amazing portraits. Various passive income services/products offered at different price points. Blog at the forefront.
Building Your Website
“I’m going to commit __6__ hours per week to building and optimizing my website”
The ideal time frames to work on my site are:
- Mondays and Wednesdays 8:00-10:00pm
- Sundays 3:00-5:00pm
My website will be called:
www. ____venturetobloom____ .com
My tagline is:
“Build a brand with flavor. Launch a profitable website. Share your value globally. Let it take your around the world.”
I will add the following pages to my site:
- Other: Freebies
My most important call-to-action buttons will say:
- ‘View design services’ / ‘I need a website’
- ‘Download the ebook’ / ‘Send me the guide’
- ‘Get in touch’ / ‘Let’s create now’
What category sections will I have for my blog and/or shop?
- Web design/website features
- Growing your audience
- Social media
- Email List
- Stock photos
- 1-on-1 consultations
What will I create epic content about?
- How to’s & video tutorials (how to build websites, how to get traffic, how to optimize….)
- Interviews with DC area entrepreneurs
- eCommerce Tips
- Behind the scenes of my work/portfolio
- Behind the scenes of my projects and processes
How will I get traffic to my site?
- Promote on personal social media channels (Twitter, Facebook, Instagram)
- VTB Pinterest promo
- VTB Instagram promo
- DC networking events
- VTB Twitter & Facebook promo
- Find relevant Facebook groups to engage in
- Do free webinars and experiment with Facebook and/or Twitter ads
The workbook includes pages for additional notes and copy as well as a section for delegating tasks out to other members on your team and/or outsourcing any tasks to freelancers (such as copy editing or graphic design) if applicable.
Seriously you guys, this should help you tremendously. Sign up to download it.
Let’s get these foundations laid and share our impact with the world in the best way possible. WORK WORK WORK WORK WORK WORK! *RihRih voice*